We're two sisters, Loren and Ellen, who wanted easier access to quality clothing pieces for children. Loren became a mother and struggled to find high-quality yet stylish clothing for her baby. She had received Korean baby clothes as gifts and noted their exceptional quality. This ignited her search for accessible Korean baby clothes. Ellen has always thought of style and fashion as a form of self-expression. She often dressed according to her mood, where pops of color expressed playfulness and spunk. Then—Jemi was born!